Why design is so important

May 08th 2015

You might be tempted to ignore the need for expertly crafted submissions. Stand-out from the first instance is key to success. John Mitchell discusses…

As a busy construction professional, there are hundreds of concerns to address during the day-to-day workplace activities. So one might be tempted to ignore the need in bid submissions for expertly crafted graphic design and clear, accurate copy. However, all our projects initially need to be selected by clients and stand out in the face of fierce competition from our competitors. In the Submissions Department, graphic design is just part of the service we offer but we recognise the crucial role it plays in the process of establishing and maintaining a successful business. The five points below illustrate how.

1. Professionalism

We need our company to make a great first impression on potential clients and other entities. A bid submission is often crucial in making that impression. A design that looks cheap would cast an unfavourable light on our business and it can be difficult to break the impression that we cannot afford a professional design. But a crafted, considered and visually knowledgeable presentation conveys so many messages about us; That we are capable; That we have resources and know-how to utilise them effectively; That we care.

Professionalism in our design is key

2. The bottom line

Knowledge of content and a competence in design are key to the Submissions Department’s offering. We understand that a well designed and attractively crafted presentation doesn’t need to cost more money to produce than a poor design. Badly designed graphics can be very expensive. If you go for a cheap design, you risk creating a lacklustre product that, for instance, is not ready for print. If the design is not ready for print, you might end up spending more money on a new design. A competent graphic designer will create an appropriate design that is not too expensive to produce. Our team stays fully aware of all the latest print and production techniques to stay creative and cost effective. Members of the team regularly attend trade seminars on sensory print and we are constantly exploring new print techniques and stocks that make prospective clients want to take the time to touch and feel.

A recent winning bid incorporated the very latest developments in technology

The laser cut finishing used on the slip case would previously have exceeded budgets for the low runs we demand. The accompanying booklet featured innovative dimensional printing and raised ink to achieve the spot UV varnish effects that until recently were only available on premium price, long print run projects.

Use of foil blocking (above) enhances our corporate logo, transforming a document folder with a prestigious look and feel

3. Brand recognition

Our company’s total brand image is often introduced via our submissions and expands to every aspect of our business. The design of every item we produce needs to target our audience in a way that is functional, attractive, and professional. Our brand should provide an instant connection to the outstanding products and services that we offer, and a well designed presentation forges that kind of connection.

4. Company unity

Alongside submission documents we are surrounded by stationery, web pages, branded clothing, liveries, publications, and more. To maintain a happy and healthy workplace, we need to band together behind the designs that represent our brand. Building our company identity starts on the inside, so it is important that we are committed to the brand. Good graphic design strengthens that sense of commitment.

5. Communication

The usefulness of graphic design extends beyond our submissions. Our expertise can produce visual aids that will help you communicate other ideas. An informative image can transmit ideas that cannot be expressed with words alone. Professionally designed images create a positive impression and avoid misunderstandings.

Investment in submissions has certainly been beneficial in recent months with positive feedback from clients specifically highlighting the design of our submissions.

Category: Blog
Tags: brand, brand recognition, graphic design